We think about what we eat all the time. But now the time has come to pay attention to what we wear and where it's coming from. We lead by example to show the world that clothing can be made differently: in touch, feel, quality, packaging and the way we treat cotton farmers.
What makes Organic materials, like cotton so much better than the conventional ones? Well, Organic cotton is grown in a way that uses methods and materials that lessen the impact on our environment. A big effort in the Organic movement is to use growing systems that replenish and maintain soil fertility and build biologically diverse agriculture. Organic cotton uses far less water compared to conventional ones.
The main benefit of Organic materials however, is that the crops aren't treated with pesticides, insecticides, herbicides and Genetically Modified Organisms. These toxins are harmful for farmers and workers, us as consumers and the entire wildlife eco-systems.
More and more brands and fashion houses are committing to Organic materials. Dozens of smaller brands have also championed Organic materials, but we as consumers need to do more. If our choices literally kill our farmers, destroy our rivers, streams and endanger our youth we have an obligation to consider Organic along with style and fit. It's that important!
Because of all the above, our pieces are hand made of 100% Organic cotton.
For more information about all our Organic Apparel - click here
For more information about the journey of your Organic apparel - click here